Jennie Jackson.

CREATIVE STRATEGY & DIRECTION

Hi, I’m Jennie.

  • I’m Jennie, Creative Lead at City National Bank. Most days, I’m leading a team, unpacking briefs, asking inconvenient questions, and making friends with legal and compliance.

    I’m a type-A creative who loves the science behind big ideas. I dive deep into research to find that one core insight that unlocks something bigger. As I grow in my career, I’m seeking opportunities to use my superpower of seeing the 35,000-foot view to connect the dots for brands, especially in integrated marketing and creative performance.

  • City National is the entertainment bank. Since joining in 2019, I’ve helped navigate the brand’s transition from a family-run company to a subsidiary of RBC, one of the world’s largest financial institutions.

    Whether it’s helping first-time buyers crack into a wildly competitive housing market or supporting families passing on a business Succession-style, my goal is to make money make sense and help build sustainable generational wealth along the way.

  • Before City National, I lived in Boston, building creative campaigns and content strategies at agencies like Weber Shandwick and Merge—writing about everything from cranberry juice and sparkling water to multiple sclerosis and chronic kidney disease.

    After returning to Los Angeles, I freelanced for Microsoft, Teeling Whiskey, natural beauty brands, and The Bachelor franchise. I also stepped away to care for family during a cancer diagnosis—an experience that changed my view on what “meaningful work” really means.

Recent Work.

  • Building a Legacy With Homeownership

    That’s the promise behind Ladder Up, City National Bank’s home loan grant program. I led the campaign that turned a settlement mandate into a high-performing, community-first marketing initiative.

    More

  • From Broadway to the Big Leagues

    City National Bank’s Entertainment & Sports strategy is more than logo placement. As Creative Lead, my job has been to make sure every partnership tells a story, deepens relationships, and drives results.

    More

In real life you can find me:

🍿 Watching a movie at the Hollywood Forever Cemetery

🔪 Practicing for Next Level Chef

🐭 Getting my steps in at Disneyland

Past Clients.

  • Tom Colicchio speaking at dining table

    John Hancock Life Insurance

  • Close up of cow blinking slowly followed by young chicken being pet

    Land O'Lakes, Inc.

  • Iron Mountain truck

    Iron Mountain

  • Tube of type:A deodorant cream on marble countertop

    Type:A

  • Text on peach colored background that reads: If you wouldn't tell your mom how you got it, we certainly don't expect you to say it out loud. Nurse chat available 24/7.

    Horizon Blue Cross Blue Shield

  • Jennie Jackson sitting in a vintage red truck with Ocean Spray logo on door

    Ocean Spray

Awards.

The Stevie American Business Awards, 2024: Bronze, Brand Experience of The Year B2B (Business is Personal FY23 B2B Campaign)

Summit International Marketing Effectiveness Awards, 2023: Platinum, Integrated B2B Campaign (FY23 B2B Campaign)

Summit International Marketing Effectiveness Awards, 2023: Silver, Integrated Consumer Campaign (FY23 Tonys & Tribeca Campaign)

American Bankers’ Association Brand Slam Awards, 2023: Winner, Social Media (WTH is a HELOC?)

The Drum Awards for Marketing, 2023: Winner, Finance (WTH is a HELOC?)

Financial Communications Society, 2023: Gold, Consumer Paid Social Campaign (WTH is a HELOC?)

Financial Communications Society, 2023: Silver, OOH Campaign (2022 Tonys & Tribeca)

The Stevie American Business Awards, 2023: Bronze, B2B Brand Experience of the Year (2022 B2B Brand Campaign)

The Stevie American Business Awards, 2022: Gold, Brand Experience of the Year – Consumer (Preferred Residential Media Plan Campaign)

The Stevie American Business Awards, 2022: Bronze, Marketing Campaign of the Year – Financial Products & Services (2021 Brand Awareness Campaign)

The Telly Awards, 2017: Bronze, Branded Content (John Hancock Life Insurance, “Earning More from Healthy Choices with Chef Tom Colicchio”)

AVA Digital Awards, 2017: Platinum (John Hancock Life Insurance, “Earning More from Healthy Choices with Chef Tom Colicchio”)

The Hatch Awards, 2016: Silver, Multi-Platform Campaign (Ocean Spray, “Thanksgiving Then & Now”)

Clio Health Awards, 2015: Bronze, Website (Novartis, “Living Like You”)