Jennie Jackson

CREATIVE DIRECTION & BRAND STRATEGY

Hi, I’m Jennie.

  • I’m Jennie, Creative Lead at City National Bank. Most days, I’m leading a team, unpacking briefs, asking inconvenient questions, and making friends with legal and compliance.

    I’m a type-A creative who loves the science behind big ideas. I dive deep into research to find that one core insight that unlocks something bigger.

  • City National is the entertainment bank. Since joining in 2019, I’ve helped navigate the brand’s transition from a family-run company to a subsidiary of RBC, one of the world’s largest financial institutions.

    Whether it’s helping first-time buyers crack into a wildly competitive housing market or supporting families passing on a business Succession-style, my goal is to make money make sense and help build sustainable generational wealth along the way.

  • Before City National, I lived in Boston, building creative campaigns and content strategies at agencies like Weber Shandwick and Merge—writing about everything from cranberry juice and sparkling water to multiple sclerosis and chronic kidney disease.

    After returning to Los Angeles, I freelanced for Microsoft, Teeling Whiskey, natural beauty brands, and The Bachelor franchise. I also stepped away to care for family during a cancer diagnosis—an experience that changed my view on what “meaningful work” really means.

Recent Work

  • Outdoor lounge area with white patio furniture, a blue umbrella, a green hedge wall with signs and banners, and palm trees in the background.

    Building a Legacy With Homeownership

    That’s the promise behind Ladder Up, City National Bank’s home loan grant program. I led the campaign that turned a settlement mandate into a high-performing, community-first marketing initiative.

    More
  • An empty football stadium with blue and black seats, a large digital scoreboard displaying advertisements, and palm trees in the background.

    From Broadway to the Big Leagues

    City National Bank’s Entertainment & Sports strategy is more than logo placement. As Creative Lead, my job has been to make sure every partnership tells a story, deepens relationships, and drives results.

    More

Past Clients

Awards

The Stevie American Business Awards, 2024: Bronze, Brand Experience of The Year B2B (Business is Personal FY23 B2B Campaign)

Summit International Marketing Effectiveness Awards, 2023: Platinum, Integrated B2B Campaign (FY23 B2B Campaign)

Summit International Marketing Effectiveness Awards, 2023: Silver, Integrated Consumer Campaign (FY23 Tonys & Tribeca Campaign)

American Bankers’ Association Brand Slam Awards, 2023: Winner, Social Media (WTH is a HELOC?)

The Drum Awards for Marketing, 2023: Winner, Finance (WTH is a HELOC?)

Financial Communications Society, 2023: Gold, Consumer Paid Social Campaign (WTH is a HELOC?)

Financial Communications Society, 2023: Silver, OOH Campaign (2022 Tonys & Tribeca)

The Stevie American Business Awards, 2023: Bronze, B2B Brand Experience of the Year (2022 B2B Brand Campaign)

The Stevie American Business Awards, 2022: Gold, Brand Experience of the Year – Consumer (Preferred Residential Media Plan Campaign)

The Stevie American Business Awards, 2022: Bronze, Marketing Campaign of the Year – Financial Products & Services (2021 Brand Awareness Campaign)

The Telly Awards, 2017: Bronze, Branded Content (John Hancock Life Insurance, “Earning More from Healthy Choices with Chef Tom Colicchio”)

AVA Digital Awards, 2017: Platinum (John Hancock Life Insurance, “Earning More from Healthy Choices with Chef Tom Colicchio”)

The Hatch Awards, 2016: Silver, Multi-Platform Campaign (Ocean Spray, “Thanksgiving Then & Now”)

Clio Health Awards, 2015: Bronze, Website (Novartis, “Living Like You”)

Black and white illustration of the Seattle skyline, including the Space Needle, Mount Rainier, and various skyscrapers, with a bridge and palm trees.